✔Adult smokers looking to quit: People aged 18 and over who are trying to stop smoking traditional cigarettes. This group aligns with New Zealand's goal to reduce smoking rates.
✔Ex-smokers: Those who have quit smoking and use vaping as an alternative.
✔Working professionals: Those seeking a smoking alternative that's more socially acceptable in work environments.
✔Social vapers: Adults who vape occasionally in social settings.
✔Flavour enthusiasts: Those interested in trying various e-liquid flavours.
